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Untitled (Senior Book)

Untitled is a default state that indicated the existence of objects. Due to this vague wording, the affected subject and the content object have established an unbalance dependency relationship. That is, the expectation of the unknown driven by curiosity promoted the subject to approach the content actively. 

Untitled is an initiative practice to abandon kitsch. Milan Kundera has written in The Unbearable Lightness of Being: 

Kitsch causes two tears to flow in quick succession. The first tear says: How nice to see children running on the grass! The second tear says: How nice to be moved, together with all mankind, by children running on the grass! It is the second tear that makes kitsch kitsch. 

The first tear makes you feel good about yourself, and the second tear makes you feel belonging.

Untitled erases the required attractiveness to become special, but because it erases the external, it gains attractiveness based on the inner. It becomes special in an ordinary way, instead of outstanding in a particular way.

I believe that any content-based design will not become a kitsch behavior at any time. Because this method neither exists to gain recognition nor the constraints of the atmosphere, but demonstrates the design intention through independent expression.

Special is generally less useful than normal, and less rewarding in the long term. Special things demand attention for the wrong reasons, interrupting potentially good atmosphere with their awkward presence.

Jasper Morrison

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